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Chompshop

Tune In! Airs May 5 on CNBC at 9pm ET

Chompshop, an education development company, focuses on making creativity more accessible through safe, thoughtfully designed tools, like child-safe power saws as well as games and toys. The brand’s flagship product, the ChompSaw, allows children and families to cut cardboard safely and easily. Built to encourage hands‑on learning and imaginative play, Chompshop’s tools support creative confidence by turning everyday materials into building opportunities.


Sock Candy

Tune In! Airs May 12 on CNBC at 9pm ET

Sock Candy is a fashion sock brand that turns an everyday essential into a statement piece. Known for its sheer fabrics, bold prints and unexpected color combinations, the brand designs socks meant to be worn visibly with heels, sandals, or sneakers. Sock Candy emphasizes individuality and personal style, encouraging wearers to break traditional fashion rules while adding a playful, polished element to any outfit.


Plufl

Tune In! Airs May 19 on CNBC at 9pm ET

Plufl, a wellness company, is best known for its oversized “human dog bed,” intentionally designed to prioritize comfort and relaxation for adults. The bed has features like orthopedic memory foam, soft bolstered edges and a removable, washable cover. Created as a space for resting, lounging or decompressing, Plufl’s bed offers a playful yet functional approach to modern selfcare and stress relief.


Larq

Tune In! Airs May 26 on CNBC at 9pm ET

LARQ designs hydration products that combine technology with sustainability. The brand is known for its self-cleaning water bottles, which use UVC LED technology to help neutralize odorcausing bacteria and keep water fresh. With a focus on reusable design and everyday convenience, LARQ aims to make clean drinking water more accessible at home and on the go.